Science. 2000 Jul 7;289(5476):59. doi: 10.1126/science.289.5476.59.
In this essay, Highfield reflects on his personal experiences as science journalist and editor at the British broadsheet the Daily Telegraph. Highfield believes that scientists can learn from journalists' dialogue approach to science communication. Highfield believes that readers are "ignorant but smart," and are sufficiently sceptical not to believe all the hype that they read. What is most important is that a dialogue is created. For example, large-scale experiments performed by the Daily Telegraph together with the BBC allow the public to get a glimpse of the scientific method that is often ignored.
在这篇文章中，海菲尔德反思了他作为英国大报《每日电讯报》的科学记者和编辑的个人经历。他认为，科学家可以从记者的对话式科学传播方法中学习。海菲尔德认为，读者是“无知但聪明的”，他们非常怀疑，不会轻易相信他们所读到的所有炒作。最重要的是要进行对话。例如，《每日电讯报》与英国广播公司（BBC）合作进行的大规模实验让公众得以一窥常常被忽视的科学方法。
