药品广告的真实性。
TRUTH IN ADVERTISING DRUG PRODUCTS.
作者信息
Cramp A J
出版信息
Am J Public Health (N Y). 1920 Oct;10(10):783-9. doi: 10.2105/ajph.10.10.783.
Abstract
Advertisements of patent medicines are not controlled by law, although the labels on the boxes and bottles are, to some extent. Statements made in patent medicine advertisements are often notoriously exaggerated. Dr. Cramp asserts that, so long as the individual can have proprietary monopoly in his product, it is hopeless to expect truth in the advertisements.
摘要
成药广告不受法律控制，尽管药盒和药瓶上的标签在一定程度上受到法律约束。成药广告中所做的陈述往往夸张得离谱。克兰普博士断言，只要个人能在其产品上拥有专卖权，就别指望广告会真实可信。
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