Friedman Lissy C
Public Health Advocacy Institute, 102 The Fenway Cushing Hall, Room 117, Boston, MA 02115, USA.
Tob Control. 2007 Dec;16(6):e9. doi: 10.1136/tc.2007.024026.
This paper analyses Philip Morris's evolving website and the legal strategies employed in its creation and dissemination.
Internal tobacco documents were searched and examined and their substance verified and triangulated using media accounts, legal and public health research papers, and visits to Philip Morris's website. Various drafts of website language, as well as informal discussion of the website's creation, were located in internal Philip Morris documents. I compared website statements pertaining to Philip Morris's stance on cigarette smoking and disease with statements made in tobacco trials.
Philip Morris created and disseminated its website's message that it agreed that smoking causes disease and is addictive in an effort to sway public opinion, while maintaining in a litigation setting its former position that it cannot be proved that smoking causes disease or is addictive.
Philip Morris has not changed its position on smoking and health or addiction in the one arena where it has the most to lose-in the courtroom, under oath.
本文分析菲利普·莫里斯公司不断演变的网站，以及在其创建和传播过程中所采用的法律策略。
检索并审查内部烟草文件，并利用媒体报道、法律和公共卫生研究论文以及对菲利普·莫里斯公司网站的访问来核实其内容并进行多方印证。菲利普·莫里斯公司的内部文件中包含了网站语言的各种草稿以及关于网站创建的非正式讨论。我将该网站有关菲利普·莫里斯公司对吸烟与疾病立场的声明与烟草审判中的声明进行了比较。
菲利普·莫里斯公司创建并传播其网站信息，即同意吸烟会导致疾病且会上瘾，以试图影响公众舆论，同时在诉讼环境中维持其先前的立场，即无法证明吸烟会导致疾病或上瘾。
菲利普·莫里斯公司在其可能损失最大的一个领域——在法庭上宣誓作证时，并未改变其对吸烟与健康或成瘾问题的立场。
