Blanchard Anita L
Department of Psychology, University of North Carolina, Charlotte, North Carolina 28223, USA.
Cyberpsychol Behav. 2007 Dec;10(6):827-30. doi: 10.1089/cpb.2007.9946.
Sense of virtual community is an important feature of virtual communities. This study develops a sense of virtual community (SOVC) measure, building off the strengths of a widely used measure of sense of community (SOC) for face-to-face communities. Although there is overlap between the senses of community for face-to-face and virtual communities, there are significant differences. The new SOVC measure is compared to the SOC measure on 265 members of seven online groups, explaining at least 7% more of the variance from exchanging support and member identification. This study represents an important step in developing a valid measure of SOCV.
虚拟社区感是虚拟社区的一个重要特征。本研究基于一种广泛用于面对面社区的社区感（SOC）测量方法的优势，开发了一种虚拟社区感（SOVC）测量方法。尽管面对面社区和虚拟社区的社区感存在重叠，但也存在显著差异。在七个在线群组的265名成员中，将新的SOVC测量方法与SOC测量方法进行了比较，结果表明，在交流支持和成员认同方面，新方法能够解释至少多7%的方差。本研究是开发一种有效测量虚拟社区感方法的重要一步。
