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[Marketing: an instrument in transforming health care to health service].

作者信息

Tan H H

出版信息

Ned Tijdschr Tandheelkd. 1991 Oct;98(10):416-7.

PMID:1820541
Abstract

Due to historical developments emphasis in thinking and acting in dentistry was placed on providing care. Changes in society and dentistry resulted in a greater patients' independence and in an increased demand for service. Marketing enables to cope with the transformation of care into service and improves efficiency and quality.

摘要

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