Manji I
J Can Dent Assoc. 1993 Feb;59(2):115-6.
Like it or not, dentistry is a service that patients (the consumers) may choose to reject. It's up to individual dentists to convince patients that their oral health should rank as a top priority. To achieve this goal, dental professionals must make a commitment to provide quality and personalized service. And this begins by developing and implementing a marketing strategy that defines and tracks patients' seemingly elusive needs.
不管你喜不喜欢，牙科是一项患者（消费者）可能会选择拒绝的服务。要让患者相信他们的口腔健康应列为首要优先事项，这取决于各个牙医。为实现这一目标，牙科专业人员必须致力于提供优质且个性化的服务。而这要从制定并实施一项营销策略开始，该策略要明确并追踪患者看似难以捉摸的需求。
