This paper argues for a twofold perspective on human adaptation to climate change in the Amazon. First, we need to understand the processes that mediate perceptions of environmental change and the behavioural responses at the levels of the individual and the local population. Second, we should take into account the process of production and dissemination of global and national climate information and models to regional and local populations, especially small farmers. We discuss the sociocultural and environmental diversity of small farmers in the Amazon and their susceptibility to climate change associated with drought, flooding and accidental fire. Using survey, ethnographic and archival data from study areas in the state of Pará, we discuss farmers' sources of knowledge and long-term memory of climatic events, drought and accidental fire; their sources of climate information; their responses to drought and fire events and the impact of changing rainfall patterns on land use. We highlight the challenges of adaptation to climate change created by the influence of migration and family turnover on collective action and memory, the mismatch of scales used to monitor and disseminate climate data and the lack of extension services to translate large-scale forecasts to local needs. We found that for most farmers, memories of extended drought tend to decrease significantly after 3 years. Over 50% of the farmers interviewed in 2002 did not remember as significant the El Niño Southern Oscillation (ENSO) drought of 1997/1998. This helps explain why approximately 40% of the farmers have not changed their land-use behaviours in the face of the strongest ENSO event of the twentieth century.