Self-esteem differences in the effects of hypocrisy induction on behavioral intentions in the health domain.

Two studies investigated whether individuals with varying levels of self-esteem respond differently in the hypocrisy paradigm. In the first study, all participants were regular smokers. Those in the hypocrisy condition delivered a speech in front of a camera on the dangers of smoking. The principal dependent measure was the intention to stop smoking. In the second study, participants in the hypocrisy condition wrote a public (personally identifiable) passage about the importance of a healthy lifestyle. The principal dependent measure was the intention to improve one's health behaviors. In both studies, self-esteem scores were positively related to intentions to change behavior in the hypocrisy condition but not in a control condition. The implications of these findings for conceptions of self-esteem and for dissonance theory are discussed.