Shadel William G, Tharp-Taylor Shannah, Fryer Craig S
RAND Corporation, 4570 Fifth Avenue, Suite 600, Pittsburgh, PA 15213, USA.
J Pediatr Psychol. 2008 Aug;33(7):751-60. doi: 10.1093/jpepsy/jsn025. Epub 2008 Mar 20.
Increased exposure to cigarette advertisements is associated with increases in adolescent smoking but the reasons for this association are not known. This study evaluated whether the developmental maturity of the self-concept, operationalized as self-conflict, moderated smoking intentions following exposure to cigarette advertisements among adolescents who have never smoked.
Eighty-seven adolescents (ages 11-17): (a) completed measures of self-conflict; (b) were exposed to 30 contemporary cigarette advertisements; and (c) rated their intentions to smoke following exposure to each ad.
Younger adolescents with higher numbers of self-conflicts who also said that cigarette advertising was relevant to them had stronger smoking intentions compared to younger adolescents with lower numbers of self-conflicts after exposure to cigarette advertising. Self-conflict did not play as strong a role with older adolescents.
Younger adolescents (i.e., middle school aged) who are having the most difficulty figuring out "who they are" are most susceptible to the effects of cigarette advertising.
接触香烟广告的机会增加与青少年吸烟率上升有关，但这种关联的原因尚不清楚。本研究评估了以自我冲突形式体现的自我概念的发展成熟度是否会调节从未吸烟的青少年接触香烟广告后的吸烟意图。
87名青少年（年龄在11 - 17岁之间）：（a）完成自我冲突测量；（b）接触30则当代香烟广告；（c）在接触每则广告后对自己的吸烟意图进行评分。
与接触香烟广告后自我冲突较少的青少年相比，自我冲突较多且表示香烟广告与自己相关的较年轻青少年有更强的吸烟意图。自我冲突对年龄较大的青少年影响不那么显著。
在弄清楚“我是谁”方面存在最大困难的较年轻青少年（即初中年龄）最容易受到香烟广告的影响。
