Shadel William G, Niaura Raymond, Abrams David B
Department of Psychology, University of Pittsburgh, 130 North Bellefield Avenue, 5th floor, Pittsburgh, PA 15260, USA.
Addict Behav. 2004 Dec;29(9):1735-44. doi: 10.1016/j.addbeh.2004.03.042.
The studies presented in this manuscript evaluated the role that affect and the self-concept play in adolescent never smokers' reactions to the gender valence of cigarette advertising imagery. Study 1 (n=29; 59% female) revealed that adolescent females have more positive affective reactions to female-valenced cigarette advertising imagery compared to male-valenced cigarette advertising imagery. Study 2 (n=101; 56% female) revealed that adolescent females viewed female-valenced cigarette advertising imagery as more relevant to their self-concepts compared to male-valenced cigarette advertising imagery. Across both studies, male adolescents did not respond differently as a function of the gender valence of cigarette advertising imagery. Thus, female-valenced cigarette advertising imagery may have specific effects on never smoking female adolescents by enhancing positive affect and suggesting that women who smoke hold the same characteristics as do the young women themselves.
本手稿中呈现的研究评估了情感和自我概念在青少年从不吸烟者对香烟广告意象的性别效价反应中所起的作用。研究1（n = 29；59%为女性）表明，与男性效价香烟广告意象相比，青少年女性对女性效价香烟广告意象有更积极的情感反应。研究2（n = 101；56%为女性）表明，与男性效价香烟广告意象相比，青少年女性认为女性效价香烟广告意象与她们的自我概念更相关。在两项研究中，男性青少年对香烟广告意象的性别效价没有不同反应。因此，女性效价香烟广告意象可能通过增强积极情感并暗示吸烟女性具有与年轻女性自身相同的特征，从而对从不吸烟的女性青少年产生特定影响。
