Out of the mainstream: sexual minorities and the mass media.

In a society dominated by centralized sources of information and imagery, in which economic imperatives and pervasive sources of values promote the search for large, common-denominator audiences, it is useful to look at the fate of those who, for one reason or another, find themselves outside of the mainstream. This paper addresses the general questions of minority perspectives in the context of the study of mass media content and effects. More specific attention is paid to the situation of lesbian women and gay men as members of the mass media audience.