Dong Dong, Chang Tsan-Kuo, Chen Dan
School of Journalism & Mass Communication, University of Minnesota, Minneapolis, Minnesota, USA.
J Health Commun. 2008 Jun;13(4):357-74. doi: 10.1080/10810730802063793.
Against the backdrop of the sociology of knowledge as a framework, the purposes of this study are threefold: (1) to examine the discourses surrounding the AIDS news in China; (2) to determine how Chinese people with AIDS and the identification of their social groups are covered at the national level; and (3) to discuss the implications of reporting AIDS as official knowledge for a better understanding of the interplay between the mass media and social structure in China today. Findings indicate that as an epidemic, AIDS in China has not only become invisible in the national news, but also constructed as a nonissue devoid of social consequences in public health communication. It is a disease mostly presented in an "us vs. them" news discourse that helps convey the official knowledge as to how AIDS is to be perceived and understood in the country.
以知识社会学为框架背景，本研究有三个目的：（1）审视中国围绕艾滋病新闻的话语；（2）确定在国家层面上，中国艾滋病患者及其社会群体身份是如何被报道的；（3）探讨将艾滋病报道作为官方知识对于更好理解当今中国大众媒体与社会结构之间相互作用的意义。研究结果表明，作为一种流行病，艾滋病在中国不仅在国家新闻中变得无形，而且在公共卫生传播中被建构为一个没有社会后果的非问题。它是一种大多呈现于“我们与他们”新闻话语中的疾病，这种话语有助于传达关于在该国如何看待和理解艾滋病的官方知识。
