Gao Junling, Fu Hua, Lin Lavinia, Nehl Eric J, Wong Frank Y, Zheng Pinpin
a Key Laboratory of Public Health Safety, School of Public Health, Ministry of Education , Fudan University , Shanghai , China.
AIDS Care. 2013;25(9):1174-8. doi: 10.1080/09540121.2012.752785. Epub 2013 Jan 15.
Mass media in China play a significant role in the dissemination of HIV/AIDS knowledge to the general public. Previous studies have described how the Chinese mass media portray HIV/AIDS in general, but no study has yet to examine changes in patterns of HIV/AIDS reporting over time. This study aims to describe and examine newspaper coverage of HIV/AIDS in China from 2000 to 2010. A systematic search of the China Core Newspapers Database was conducted to identify HIV/AIDS-focused news articles; we found 3648 articles. Results show that coverage rates of HIV/AIDS in newspapers remained low, with only about three articles published per newspaper per year between 2000 and 2010. The sources focused primarily on prevention methods (23.7%), development of a cure or vaccine (21.2%), and education and awareness (17.2%). The HIV/AIDS-related topic covered in an article varied significantly depending on scope (national vs. local) of the newspaper (χ(2)=130.37, p<0.001) and article type (χ(2)=455.72, p<0.001). Totally, more articles were classified as positive than negative from 2002 to 2010. Findings indicate that the HIV/AIDS news-reporting pattern has shifted in the past decade, with more news stories disclosing information about prevention or treatment. However, coverage of HIV/AIDS remains insufficient. Enhancing collaboration between health educators and media sources can be an important strategy in disseminating HIV/AIDS knowledge.
中国的大众媒体在向公众传播艾滋病毒/艾滋病知识方面发挥着重要作用。以往的研究描述了中国大众媒体对艾滋病毒/艾滋病的总体描述，但尚未有研究考察艾滋病毒/艾滋病报道模式随时间的变化。本研究旨在描述和考察2000年至2010年中国报纸对艾滋病毒/艾滋病的报道情况。我们对中国核心报纸数据库进行了系统搜索，以确定以艾滋病毒/艾滋病为重点的新闻文章；我们共找到3648篇文章。结果显示，报纸对艾滋病毒/艾滋病的报道率仍然较低，2000年至2010年期间，每份报纸每年仅发表约三篇文章。报道来源主要集中在预防方法（23.7%）、治愈方法或疫苗的研发（21.2%）以及教育和认识（17.2%）。根据报纸的范围（全国性报纸与地方性报纸）（χ(2)=130.37，p<0.001）和文章类型（χ(2)=455.72，p<0.001），文章所涵盖的与艾滋病毒/艾滋病相关的主题差异显著。总体而言，2002年至2010年期间，被归类为正面的文章多于负面的文章。研究结果表明，在过去十年中，艾滋病毒/艾滋病的新闻报道模式发生了转变，更多的新闻报道披露了有关预防或治疗的信息。然而，对艾滋病毒/艾滋病的报道仍然不足。加强健康教育工作者与媒体之间的合作可能是传播艾滋病毒/艾滋病知识的一项重要策略。
