Hackett Alison Jane
NHS Tayside.
Community Pract. 2008 Jul;81(7):22-5.
This article aims to explore how the media contributes to and generates 'risk' and 'risk perception.' The example of parents refusing to have their children immunised with the measles, mumps and rubella (MMR) vaccine following negative media reporting will be discussed. The media appears to have an important influence on the perception of risk. We are living in a society that is increasingly aware of risk, and in which risk is socially constructed. It is important that healthcare professionals provide clear, consistent, evidence-based information to clients, ensuring that any areas of uncertainty are acknowledged. Otherwise, the public's trust in the healthcare professional will be undermined.
本文旨在探讨媒体如何促成并产生“风险”与“风险认知”。将讨论在媒体负面报道后，家长拒绝让孩子接种麻疹、腮腺炎和风疹（MMR）疫苗这一实例。媒体似乎对风险认知有着重要影响。我们生活在一个对风险愈发关注的社会，且风险是由社会建构的。医疗保健专业人员向客户提供清晰、一致、基于证据的信息非常重要，要确保承认任何存在不确定性的领域。否则，公众对医疗保健专业人员的信任将受到损害。
