Wallace Cate, Corben Paul, Turahui John, Gilmour Robin
Public Health Training and Development Branch, NSW Health Department, Sydney, Australia.
Aust N Z J Public Health. 2008 Oct;32(5):467-70. doi: 10.1111/j.1753-6405.2008.00281.x.
North Coast Area Health Service (NCAHS) conducted a seven week television advertising campaign to raise community awareness of the availability of free adult pneumococcal vaccination and to increase coverage among North Coast residents in high risk groups. Effectiveness of the campaign was evaluated by examining vaccine ordering patterns of North Coast vaccination providers from 2005/2006 as a proxy for vaccination coverage. In the months during and immediately following (June-September 2006) the advertising campaign, a significantly higher proportion of vaccines were despatched to North Coast immunisation service providers. The advertising campaign was an effective strategy to promote vaccination among NCAHS residents not immunised in the first year of the National Pneumococcal Program for Older Australians. This higher immunisation coverage is expected to contribute to the statewide trend of significant reductions in invasive pneumococcal disease (IPD) notifications.
北海岸地区卫生服务局（NCAHS）开展了为期七周的电视广告宣传活动，以提高社区对免费成人肺炎球菌疫苗接种可及性的认识，并提高北海岸高风险群体居民的疫苗接种覆盖率。通过检查2005/2006年北海岸疫苗接种提供者的疫苗订购模式，以此作为疫苗接种覆盖率的替代指标，对该活动的有效性进行了评估。在广告宣传活动期间及紧随其后的几个月（2006年6月至9月），发送给北海岸免疫服务提供者的疫苗比例显著更高。该广告宣传活动是一项有效的策略，可促进在澳大利亚老年人国家肺炎球菌计划第一年未接种疫苗的NCAHS居民进行疫苗接种。预计这种更高的免疫覆盖率将有助于在全州范围内大幅减少侵袭性肺炎球菌疾病（IPD）报告病例的趋势。
