Medical Research Council, Social and Public Health Sciences Unit, 4 Lilybank Gardens, Glasgow, United Kingdom.
Soc Sci Med. 2010 Mar;70(6):942-50. doi: 10.1016/j.socscimed.2009.11.027. Epub 2010 Jan 11.
In September 2008, the human papillomavirus (HPV) immunisation programme was introduced in the UK for schoolgirls aged between 12 and 18 years of age. The vaccine shows high efficacy in preventing infection against HPV types 16 and 18 responsible for 70% of cervical cancer. However, to be most effective, the vaccine needs to be administered before exposure to the viruses and therefore, ideally, before young people become sexually active. The introduction of any new vaccine, and perhaps particularly one given to young teenage girls to prevent a sexually transmitted cancer-causing virus, has the potential to attract a great deal of media attention. This paper reports on content analysis of 344 articles published between January 2005 and December 2008 in 15 UK newspapers. It includes both manifest and latent analysis to examine newsprint media coverage of the introduction of the HPV vaccination programme and its role in HPV advocacy. We concluded that the newspapers were generally positive towards the new HPV vaccination and that over the 4 years period the newsworthiness of the HPV vaccination programme increased. In 2008 two events dominated coverage, firstly, the introduction of the HPV programme in September 2008 and secondly, in August 2008 the diagnosis on camera of cervical cancer given to Jade Goody, a 27 year old mother of two, who gained fame and notoriety in the UK through her participation in several reality television shows. There are two conclusions from this study. Firstly, the positive media coverage surrounding the introduction of the HPV vaccination programme is to be welcomed as it is likely to contribute towards influencing public perceptions about the acceptability and need for HPV vaccination. Secondly, the focus on prevalence rates of HPV infection among women and on women's sexual behaviours, in relation to HPV vaccination 'encouraging' promiscuity, is an unhelpful aspect of media coverage.
2008 年 9 月，英国开始为 12 至 18 岁的女学生接种人乳头瘤病毒（HPV）疫苗。该疫苗对预防 HPV 型 16 和 18 感染具有高度功效，而这两种类型的 HPV 病毒分别导致 70%的宫颈癌。然而，为了达到最佳效果，疫苗需要在接触病毒之前接种，因此，理想情况下，在年轻人有性行为之前接种。任何新疫苗的推出，尤其是为预防通过性行为传播的致癌病毒而接种给年轻少女的疫苗，都有可能引起大量媒体关注。本文对 2005 年 1 月至 2008 年 12 月间 15 家英国报纸上发表的 344 篇文章进行了内容分析。其中包括显性和潜在分析，以检查新闻媒体对 HPV 疫苗接种计划的介绍及其在 HPV 宣传中的作用。我们的结论是，报纸普遍对新的 HPV 疫苗接种持积极态度，而且在 4 年期间，HPV 疫苗接种计划的新闻价值不断增加。2008 年有两个事件主导了报道，一是 2008 年 9 月推出 HPV 计划，二是 2008 年 8 月，在电视镜头前诊断出 Jade Goody 患有宫颈癌，Jade Goody 是一位 27 岁的两个孩子的母亲，她因参加几个真人秀节目而在英国声名狼藉。从这项研究中得出两个结论。首先，对 HPV 疫苗接种计划推出的积极媒体报道是值得欢迎的，因为它可能有助于影响公众对 HPV 疫苗接种的可接受性和必要性的看法。其次，媒体报道关注 HPV 感染在女性中的流行率以及女性性行为，认为 HPV 疫苗接种“鼓励”滥交，这是媒体报道的一个无益方面。
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