Pappas-DeLuca Katina A, Kraft Joan Marie, Galavotti Christine, Warner Lee, Mooki Maungo, Hastings Phil, Koppenhaver Todd, Roels Thierry H, Kilmarx Peter H
Centers for Disease Control and Prevention, Division of Reproductive Health, Women's Health and Fertility Branch, 4770 Buford Hwy. NE, Mailstop K-34, Atlanta, GA, USA.
AIDS Educ Prev. 2008 Dec;20(6):486-503. doi: 10.1521/aeap.2008.20.6.486.
Makgabaneng is an entertainment-education radio serial drama written and produced in Botswana to promote prevention of HIV. This effort is part of the national response to HIV/AIDS. Broadcast of the serial drama began in August 2001, and two new 15-minute episodes air each week. We examined associations between exposure to Makgabaneng and outcomes related to HIV testing, including stigmatizing attitudes, intention to be tested, talking with a partner about testing, and testing for HIV, among 555 sexually active respondents. The four measures of exposure to Makgabaneng were frequency of listening, duration of listening, talking about the program, and attentiveness to and identification with relevant characters. Data were collected approximately 18 months after the drama began airing. We found positive associations between exposure to the program and intermediate outcomes, including lower level of stigmatizing attitudes, stronger intention to have HIV testing, and talking to a partner about testing. Although associations were identified with all four measures of exposure, increased duration of listening was associated with more positive outcomes than the other measures. This finding suggests that longer term exposure to entertainment-education programming may be important for behavior change.
《马卡巴能》是一部在博茨瓦纳编写和制作的娱乐教育广播连续剧，旨在促进艾滋病预防。这项工作是该国应对艾滋病毒/艾滋病举措的一部分。这部连续剧于2001年8月开始播出，每周播出两集，每集时长15分钟。我们在555名性活跃的受访者中，研究了接触《马卡巴能》与艾滋病检测相关结果之间的关联，这些结果包括污名化态度、检测意愿、与伴侣谈论检测以及进行艾滋病检测。接触《马卡巴能》的四项衡量指标分别是收听频率、收听时长、谈论该节目以及对相关角色的关注和认同程度。数据是在该剧开始播出约18个月后收集的。我们发现接触该节目与中间结果之间存在正相关，包括较低水平的污名化态度、更强的艾滋病检测意愿以及与伴侣谈论检测。虽然所有四项接触衡量指标都与结果相关，但收听时长增加与比其他指标更积极的结果相关。这一发现表明，长期接触娱乐教育节目可能对行为改变很重要。
