González de Cossío María
Centro de Estudios Avanzados de Diseño, Universidad Popular Autónoma del Estado de Puebla, Puebla, AC, México.
Salud Publica Mex. 2008;50 Suppl 4:S453-62. doi: 10.1590/s0036-36342008001000006.
This study presents the application of a method to design medicine labels centred in the user and applied to a Mexican children's analgesic.
The method was developed by the Communication Research Institute (CRI) of Australia and consists of six stages that thoroughly consider all aspects related to medicine labels. This method was applied for the first time in Mexico by CRI and by the Centre for Advanced Studies in Design (CEAD), but it required a number of modifications to adjust it, like modifying the label's performance requirements and incorporating different questions to the protocol.
The application of this method to the children's analgesic improved significantly the localization and comprehension of the information by "users at risk", which guarantees that the general public will get adequate information for correct self-medication.
The application of this method led to sign the Guides for OTC labels in Mexico in 2006.
本研究介绍了一种以用户为中心设计药品标签的方法，并将其应用于一种墨西哥儿童镇痛药。
该方法由澳大利亚通信研究所（CRI）开发，包括六个阶段，全面考虑了与药品标签相关的所有方面。CRI和设计高级研究中心（CEAD）首次在墨西哥应用此方法，但需要进行一些修改以使其适应，比如修改标签的性能要求并在方案中纳入不同问题。
将该方法应用于儿童镇痛药显著提高了“风险用户”对信息的定位和理解，从而确保公众能获得足够信息进行正确的自我药疗。
该方法的应用促使墨西哥在2006年签署了非处方药标签指南。
