Vance Karl, Howe William, Dellavalle Robert P
Department of Dermatology, University of Colorado at Denver and Health Sciences Center, PO Box 6510, Mail Stop F703, Aurora, CO 80045, USA.
Dermatol Clin. 2009 Apr;27(2):133-6, vi. doi: 10.1016/j.det.2008.11.010.
Social media websites, such as YouTube, Facebook, MySpace, Twitter, and Second Life are rapidly emerging as popular sources of health information especially for teens and young adults. Social media marketing carries the advantages of low cost, rapid transmission through a wide community, and user interaction. Disadvantages include blind authorship, lack of source citation, and presentation of opinion as fact. Dermatologists and other health care providers should recognize the importance of social media websites and their potential usefulness for disseminating health information.
社交媒体网站，如YouTube、Facebook、MySpace、Twitter和第二人生，正迅速成为健康信息的流行来源，尤其是对青少年和年轻人而言。社交媒体营销具有成本低、能在广泛群体中快速传播以及用户互动等优势。缺点包括作者身份不明、缺乏资料引用以及将观点当作事实呈现。皮肤科医生和其他医疗保健提供者应认识到社交媒体网站的重要性及其在传播健康信息方面的潜在用途。
