对美国广播公司（ABC）、哥伦比亚广播公司（CBS）和全国广播公司（NBC）关于器官捐赠新闻报道的15年回顾：对器官捐赠活动的启示

A 15-year review of ABC, CBS, and NBC news coverage of organ donation: implications for organ donation campaigns.

作者信息

Quick Brian L, Kim Do Kyun, Meyer Kevin

机构信息

Department of Communication, University of Illinois at Urbana-Champaign, Urbana, IL 61801, USA.

出版信息

Health Commun. 2009 Mar;24(2):137-45. doi: 10.1080/10410230802676516.

DOI:10.1080/10410230802676516

PMID:19280457

Abstract

This content analysis represents news coverage of organ donation from January 1990 to December 2005. Specifically, ABC, CBS, and NBC news broadcasts were examined to gain a greater understanding of organ donation coverage on TV. Overall this investigation revealed that organ donation received modest coverage (N = 1,507). Although the majority of coverage was positive, attention to the need for organs and the process of becoming a potential organ donor received modest exposure. In addition, non-living donor and living-donor donations received approximately equal coverage. Results are discussed with a focus on message design for practitioners and advocates of organ donation.

摘要

本内容分析呈现了1990年1月至2005年12月期间关于器官捐赠的新闻报道。具体而言，对美国广播公司（ABC）、哥伦比亚广播公司（CBS）和全国广播公司（NBC）的新闻广播进行了审查，以更深入地了解电视上对器官捐赠的报道情况。总体而言，这项调查显示器官捐赠的报道量适中（N = 1507）。尽管大部分报道是正面的，但对器官需求以及成为潜在器官捐赠者过程的关注曝光度适中。此外，非活体捐赠者和活体捐赠者的捐赠报道量大致相当。讨论结果时重点关注了针对器官捐赠从业者和倡导者的信息设计。