Colak M Yavuz, Hekimoglu D, Ersoy K, Sozen F, Haberal M
Department of Healthcare Management, Başkent University, Ankara, Turkey.
Transplant Proc. 2010 Jan-Feb;42(1):134-6. doi: 10.1016/j.transproceed.2009.12.008.
The media affects individuals' behaviors, especially by means of news and advertisements. In this study, we evaluated health content of organ donation and transplantation news in the printed media and on television programs for a 1-year period in Turkey. We examined 2449 news items in 230 newspapers and magazines; 1179 news programs on 45 television channels, all concerning organ donation and transplantation. The news obtained from the Media Pursuit Center were transferred to an electronic file to evaluate the format and content of the news. Nine variables were examined about the scope and the formal characteristics of the news: the publication name, its type, the province, the date, the headline, the title length, the presence of a photograph, or its kind, the news size, and the page number. In the content analysis of the news, we also examined 9 variables: the topic, the message of the headline, the property of the words in the title, the identification of photographs in the news, the age, gender of actors in the news, as well as donor or recipient. In a summary, print media and television channels, failed to show sufficient information about organ donation and transplantation. The percentage of news about organ donation and transplantation was small and mostly negative items in the media. On television channels, sufficient place was not given to organ donation and transplantation. The news in printed media and on television channels was not about motivated or altruistic behavior. The pattern of organ donation and transplantation news is important in terms of perception and comment by the public. Furthermore it directly affects the perception of the news by the reader.
媒体会影响个人行为，尤其是通过新闻和广告的方式。在本研究中，我们评估了土耳其纸质媒体和电视节目中为期一年的器官捐赠与移植新闻的健康内容。我们审查了230份报纸和杂志上的2449条新闻；45个电视频道的1179个新闻节目，所有这些都与器官捐赠和移植有关。从媒体追踪中心获取的新闻被转移到一个电子文件中，以评估新闻的形式和内容。我们考察了关于新闻范围和形式特征的九个变量：出版物名称、类型、省份、日期、标题、标题长度、是否有照片或照片类型、新闻篇幅和页码。在新闻内容分析中，我们还考察了九个变量：主题、标题传达的信息、标题用词的性质、新闻中照片的识别、新闻中人物的年龄、性别，以及捐赠者或接受者。总之，纸质媒体和电视频道未能提供关于器官捐赠和移植的足够信息。媒体中关于器官捐赠和移植的新闻所占比例很小，且大多是负面报道。在电视频道上，没有给器官捐赠和移植足够的篇幅。纸质媒体和电视频道上的新闻并非关于积极主动或利他行为。器官捐赠和移植新闻的模式在公众认知和评论方面很重要。此外，它直接影响读者对新闻的认知。
