一项关于连锁餐厅消费者获取营养信息情况的观察性研究。
An observational study of consumers' accessing of nutrition information in chain restaurants.
作者信息
Roberto Christina A, Agnew Henry, Brownell Kelly D
机构信息
Department of Psychology, Yale University, Box 208205, New Haven, CT 06520, USA.
出版信息
Am J Public Health. 2009 May;99(5):820-1. doi: 10.2105/AJPH.2008.136457. Epub 2009 Mar 19.
Abstract
In this observational study, we determined how frequently consumers accessed on-premises nutrition information provided at chain restaurants. The number of patrons entering and accessing nutrition information was recorded at 8 locations that were part of 4 major restaurant chains (McDonald's, Burger King, Starbucks, and Au Bon Pain). Only 6 (0.1%) of 4311 patrons accessed on-premises nutrition information before purchasing food. This very small percentage suggests that such information should be more prominently displayed, such as on restaurant menu boards, to help customers make informed decisions.
摘要
在这项观察性研究中，我们确定了消费者获取连锁餐厅提供的店内营养信息的频率。在隶属于4家大型连锁餐厅（麦当劳、汉堡王、星巴克和欧邦面包坊）的8个地点，记录了进入餐厅并获取营养信息的顾客数量。在4311名顾客中，只有6名（0.1%）在购买食物前获取了店内营养信息。这一极低的比例表明，此类信息应更显著地展示，比如在餐厅菜单板上，以帮助顾客做出明智的决定。
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