National Cancer Institute, 6130 Executive Blvd, MSC 7365, EPN 4068, Bethesda, MD 20892-7365, USA.
J Health Commun. 2009;14 Suppl 1:109-27. doi: 10.1080/10810730902806851.
On November 7, 2005, the directors of the National Cancer Institute's (NCI's) Comprehensive Cancer Centers met to identify ways of accelerating success against cancer using current knowledge. Not surprisingly, cancer communication was identified as a focal point of research that needed to be conducted to extend the benefits of cancer knowledge throughout the population. There were three foci of communication research identified by the directors: (a) research designed to extend awareness of prevention and early detection, (b) research designed to improve the accuracy and usability of cancer science as portrayed in national news media, and (c) research designed to support behavior through individual and community-level interventions. Each of these foci takes on new meaning when considered in the context of a rapidly changing communication environment. Behavioral science must evolve to keep up with these changes and to offer new evidence-based approaches for extending the reach, effectiveness, and efficiency of cancer communication in order to do its part in accelerating successes against the disease.
2005 年 11 月 7 日，美国国家癌症研究所（NCI）综合癌症中心的主任们开会，确定了利用现有知识加速抗癌成功的方法。毫不奇怪，癌症传播被确定为需要进行研究的重点，以将癌症知识的惠益扩展到整个人群。主任们确定了三个传播研究重点：(a)旨在提高预防和早期发现意识的研究，(b)旨在提高国家新闻媒体描绘的癌症科学的准确性和可用性的研究，以及 (c)旨在通过个人和社区层面的干预来支持行为的研究。当考虑到快速变化的传播环境时，这些重点中的每一个都具有新的含义。行为科学必须与时俱进，为扩大癌症传播的范围、有效性和效率提供新的循证方法，以便在加速对抗疾病的成功方面发挥作用。
