Department of Psychology, Old Dominion University, Norfolk, Virginia 23508, U.S.A.
Int J Cosmet Sci. 1982 Feb;4(1):1-14. doi: 10.1111/j.1467-2494.1982.tb00295.x.
Synopsis Few systematic studies have examined individual differences in women's use of facial make-up or the possible psychosocial effects of such use. In the present investigation, the researchers developed several measures of the amount and the situational and temporal patterning of cosmetics use. Among forty-two female college students, differential use was associated with a number of selected personality variables-public self-consciousness, public body-consciousness, social anxiety, and various body-image factors. Through the imagery-induction of cosmetics use and non-use conditions, cosmetics users' self-evaluative responses were studied. In a variety of imagined situations, subjects reported being more self-confident and sociable when wearing as opposed to not wearing their customary cosmetics. Findings were discussed in the context of the role of cosmetics in self-image enhancement and social impression management.
概要 鲜有系统性研究调查过女性使用面部化妆品的个体差异，以及这种使用可能产生的社会心理影响。在本研究中，研究者开发了几种测量化妆品使用量、使用的情境和时间模式的方法。在 42 名女大学生中，不同的使用方式与一些特定的个性变量有关，包括公众自我意识、公众身体意识、社交焦虑和各种身体意象因素。通过化妆品使用和不使用条件的意象诱导，研究了化妆品使用者的自我评价反应。在各种想象的情境中，与不化妆相比，受试者报告说，化妆时更自信、更善于社交。研究结果在化妆品在自我形象提升和社会印象管理中的作用的背景下进行了讨论。
