Dayan Steven H, Cho Katherine, Siracusa Mary, Gutierrez-Borst Selika
J Drugs Dermatol. 2015 Apr;14(4):366-74.
First impressions are lasting, consequential and defined as the immediate judgment made of another from zero acquaintance. Multiple studies have reported the benefits of cosmetic make-up. We set out to investigate the psychosocial and aesthetic effects of cosmetic make-up in order to better understand why women wear it.
Twenty-seven women were recruited in order to examine the effects of cosmetic make-up on first impressions. The photographs of individual subjects wearing the control cosmetics, their own make-up, and no make-up were randomly assigned to three binders (A, B, and C). Three hundred evaluators participated (100 evaluators per book) and completed a 10-point First Impression Scale for each of the 27 photos in their binder.
Statistical analysis of the collected data was conducted in SPSS using two-tailed t-tests to determine the statistical significance of the differences between first impressions of Own Make-up vs No Make-up, No Make-up vs Control Make-up, and Own Makeup vs Control Make-up. There was a significant difference in improvement in all pairings across all 8 categories in the First Impressions questionnaire particularly in perceived age between own make-up, no make-up, control make-up (41, 42, 38; P<0.001).
Our study evaluated the first impressions, age perception, self-esteem, and the quality of life impact that cosmetic makeup has on women's appearance and confidence. Subjects wearing cosmetic make-up appeared 4 years younger than those wearing no make-up. And the control cosmetic make-up subjects on average projected a 37% better first impression than subjects wearing no make-up. We objectively quantified and qualified the benefits of applying cosmetic make-up. Make-up can reduce the perceived age, improve the first impression projected and increase the self-esteem of those who apply it.
第一印象是持久且重要的，它被定义为在完全不了解他人的情况下对其做出的即时判断。多项研究报告了化妆的益处。我们着手研究化妆在心理社会和美学方面的影响，以便更好地理解女性化妆的原因。
招募了27名女性，以研究化妆对第一印象的影响。将个体受试者分别素颜、化自己日常妆容以及化对照妆容的照片随机分配到三个活页夹（A、B和C）中。300名评估者参与（每个活页夹100名评估者），并针对其活页夹中的27张照片，每张照片完成一份10分制的第一印象量表。
使用SPSS对收集的数据进行统计分析，采用双尾t检验来确定素颜与化自己日常妆容、素颜与化对照妆容、化自己日常妆容与化对照妆容之间第一印象差异的统计学显著性。在第一印象问卷的所有8个类别中，所有配对的改善均存在显著差异，特别是在对化自己日常妆容、素颜、化对照妆容者的感知年龄方面（分别为41岁、42岁、38岁；P<0.001）。
我们的研究评估了化妆对女性外表和自信的第一印象、年龄感知、自尊及生活质量的影响。化妆的受试者看起来比素颜者年轻4岁。化对照妆容的受试者平均比素颜受试者的第一印象好37%。我们客观地量化并验证了化妆的益处。化妆可以降低感知年龄，改善所展现的第一印象，并增强化妆者的自尊。
