Renaud Lise, Lagaé Marie Claude, Caron-Bouchard Monique
Groupe de recherche Médias et santé, Montréal, QC.
Can J Public Health. 2009 May-Jun;100(3):208-11. doi: 10.1007/BF03405542.
As social elements of our environment, mass media are regarded as determinants of individual and population beliefs, social norms and habits. Since it is recognized that they influence population health, this study aims to obtain a better portrait of Quebec media content regarding physical activity and nutrition messages on a public health level. First, we analyzed the content of fictional television shows (n = 1 3) and advertisements broadcast during those shows (n = 68). Second, we reviewed the content of La Presse newspaper and of French television Société Radio-Canada from 1986 to 2005 with regard to physical activity and nutrition messages. Our results indicate a difference between how men and women are portrayed on French television, with women more often being shown as underweight and men as at or above healthy body weight. The results also show that during the 20-year period of the reviewed content, there were fewer messages about physical activity than about nutrition. To be successful in their goal of improving population health, mass media should address both subjects together in their messages.
作为我们环境中的社会元素，大众媒体被视为个人和群体信念、社会规范及习惯的决定因素。鉴于大众媒体对群体健康的影响已得到认可，本研究旨在更全面地了解魁北克媒体在公共卫生层面上有关体育活动和营养信息的内容。首先，我们分析了虚构电视节目（n = 13）的内容以及这些节目中插播的广告（n = 68）。其次，我们回顾了《新闻报》以及法国电视广播公司从1986年至2005年期间有关体育活动和营养信息的内容。我们的研究结果表明，法国电视节目中对男性和女性的刻画存在差异，女性更多地被描绘为体重过轻，而男性则被描绘为体重处于或高于健康体重。结果还显示，在所审查内容的20年期间，有关体育活动的信息比有关营养的信息少。为了成功实现改善群体健康的目标，大众媒体应在其信息中同时涉及这两个主题。
