Egocentric pattern projection: how implicit personality theories recapitulate the geography of the self.

Five studies demonstrated egocentric pattern projection, in that the implicit personality theories (IPTs) that participants held about other people tended to recapitulate the terrain of their own personality. To the extent that participants believed they possessed 2 traits to a similar degree within themselves, they tended, through their judgments of others and estimates of population parameters, to claim that the 2 traits were positively correlated in other people; and if they believed they possessed 2 traits to a dissimilar degree within themselves, they tended to claim that the 2 traits were negatively correlated in other people. Further evidence showed that information about the self plays a causal role in the construction of implicit theories, making a unique contribution to the shape of IPTs over and above that of information about another person. The relevance of these data for recent controversies over egocentric social judgment is discussed.