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负责任饮酒信息在公共卫生和酒精广告中的使用(和滥用):综述。

Use (and misuse) of the responsible drinking message in public health and alcohol advertising: a review.

机构信息

Purdue University, West Lafayette, Indiana 47907, USA.

出版信息

Health Educ Behav. 2010 Apr;37(2):288-303. doi: 10.1177/1090198109342393. Epub 2009 Aug 10.

DOI:10.1177/1090198109342393
PMID:19667064
Abstract

The objective is to present a comparative analysis examining the alcohol industry's and scholarly researchers' use of the concept "responsible drinking." Electronic databases associated with health, education, sociology, psychology, and medicine were the date sources. Results were limited to English, peer-reviewed articles and commentaries specifically addressing "responsible drinking." Search descriptors included responsible, responsibility, drinking, alcohol, brewer, and campaign. Eighteen articles constituted the final sample. The matrix method was utilized to organize and abstract pertinent information. Misunderstanding stemming from the inconsistency and counterintuitive nature of brewer-sponsored "responsible drinking" campaigns is further compounded by researchers' use of the term and concept of "responsible drinking" in their scholarly reports. In articulating the definition of "responsible drinking," researchers employ subjective notions and personal ideas, thus not differentiating the construct's meaning from the one acquired in brewer-sponsored campaigns. Researchers are consistently inconsistent when identifying specific health measures that promote and/or contradict responsible alcohol consumption. To evade the subjective notions of researchers and restrictive impressions attached by the alcohol industry, the manner in which individuals interpret, perceive, and practice responsible drinking must be systematically explored and examined using theoretically based constructs.

摘要

目的在于进行对比分析,研究酒类行业和学术研究人员对“负责任饮酒”这一概念的使用。数据来源为健康、教育、社会学、心理学和医学相关的电子数据库。结果仅限于英文、同行评议的文章和专门探讨“负责任饮酒”的评论。搜索词包括负责、责任、饮酒、酒精、酿酒商和活动。最终纳入 18 篇文章。采用矩阵法对相关信息进行组织和提炼。由于酿酒商赞助的“负责任饮酒”活动的表述不一致和违背直觉,再加上研究人员在学术报告中使用“负责任饮酒”这一术语和概念,从而进一步加剧了误解。在阐述“负责任饮酒”的定义时,研究人员使用了主观概念和个人想法,因此无法将该概念的含义与酿酒商赞助活动中获得的含义区分开来。在确定促进和/或违背负责任饮酒的具体健康措施时,研究人员的观点始终不一致。为了避免研究人员的主观概念和酒类行业的限制印象,必须使用基于理论的结构,系统地探索和检验个人对负责任饮酒的理解、感知和实践方式。

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