Communicating for policy change.

A decade ago few foundations viewed communications as an important tool for achieving strategic goals, and only a handful specifically relied on communications activities to influence policy change. This history reflects, in large part, the nascent role of communications activities in philanthropy. More focused questions regarding the fit between mission and policy reform objectives, however, have also dampened and continue to moderate support for communications as an instrument for policy change. Funders wishing to utilize communications to facilitate policy change actually have a great deal of latitude to do so, but, until recently, conservative interpretations of lobbying restrictions have made many foundations wary of policy advocacy. Ambitious communications efforts that might appear too vocal or politically pointed were especially uncommon.