Clayton Michael C, Helms Bridgett P
Department of Psychology, Youngstown State University, One University Plaza, Youngstown, Ohio 44555, USA.
J Appl Behav Anal. 2009 Spring;42(1):161-4. doi: 10.1901/jaba.2009.42-161.
Seat belt use is an important factor in the prevention of automobile accidents involving injuries and fatalities. The current study used a multielement design to compare the "Click It or Ticket" and "Please Buckle Up--I Care" procedures. Results indicate that the Click It or Ticket prompt resulted in a 20-percentage-point increase in seat belt use, and Please Buckle Up-I Care resulted in a 14-percentage-point increase.