Virginia Polytechnic Institute and State University.
J Appl Behav Anal. 1985 Fall;18(3):215-26. doi: 10.1901/jaba.1985.18-215.
A cost-effective incentive program to increase safety belt use was implemented by the campus police of a large university. For each of the 3-week intervention periods during three consecutive academic quarters, the 22 campus police officers recorded the license plate numbers of vehicles with drivers wearing a shoulder belt. From these numbers, 10 raffle winners were drawn who received gift certificates donated by community merchants. Faculty and staff increased their belt usage markedly as a result of the "Seatbelt Sweepstakes," whereas students increased their belt use only slightly. A cost-effectiveness analysis indicated that the sweepstakes cost an average of $0.98 per each newly buckled driver. During each sweepstakes intervention, officers' belt usage increased significantly, but diminished to initial baseline levels after the final withdrawal of the program. Surveys of officers' opinions indicated that the police would accept the program demands as a regular task requirement. This result and the fact that program promotion and coordination were eventually taken over by two student organizations suggest that institutionalization of the "Seatbelt Sweepstakes" is feasible.
一个经济有效的激励计划，以增加安全带的使用，是由一个大学校园警察实施的。在连续三个学术季度的三个 3 周干预期间，22 名校园警察记录了佩戴肩带的司机的车辆牌照号码。从这些数字中，抽取了 10 名抽奖获奖者，他们获得了社区商家捐赠的礼品券。由于“安全带抽奖”，教师和工作人员明显增加了他们的安全带使用，而学生只是略有增加。成本效益分析表明，抽奖活动平均每位新扣紧安全带的司机花费 0.98 美元。在每次抽奖活动中，警察的安全带使用明显增加，但在计划最终退出后，安全带使用又回到了最初的基线水平。对警察意见的调查表明，警察将接受该计划的要求，作为一项常规任务要求。这一结果以及该计划的推广和协调最终由两个学生组织接管的事实表明，“安全带抽奖”的制度化是可行的。
