Unveiled: pre-wedding weight concerns and health and beauty plans of Australian brides.

This study investigated the prevalence of appearance and weight-related concerns in 879 Australian brides-to-be recruited from five bridal websites. Close to 75 per cent of the sample intended to exercise more and follow a 'healthy eating plan', while over 35 per cent planned to cut fat or carbohydrates out of their diets. On average, participants wished to lose over 8 kg (18 lbs) by their wedding day, and one-third had been told to lose weight by someone else for the wedding. These findings demonstrate the salience of appearance concerns among brides-to-be and highlight the need to promote a healthier bridal body ideal.