National Institute of Advanced Industrial Science and Technology, Tsukuba, Ibaraki, Japan.
J Exp Psychol Learn Mem Cogn. 2009 Nov;35(6):1403-10. doi: 10.1037/a0017396.
The mere exposure effect refers to the phenomenon where previous exposures to stimuli increase participants' subsequent affective preference for those stimuli. This study explored the effect of selective attention on the mere exposure effect. The experiments manipulated the to-be-attended drawings in the exposure period (either red or green polygons in Experiments 1 and 2; both red and green polygons in Experiments 3 and 4) and black to-be-evaluated drawings in the affective judgment period (morphologically identical to the red or green polygons in Experiments 1 and 4; morphologically identical to the composite drawings in Experiments 2 and 3). The results showed a significant mere exposure effect only for the target shapes involved in attentional selection, even when the participants could recognize the nontarget shapes. This indicates that selective attention modulated the mere exposure effect.
单纯曝光效应是指先前接触刺激物会增加参与者随后对这些刺激物的情感偏好。本研究探讨了选择性注意对单纯曝光效应的影响。实验在暴露期操纵了需要注意的图形（实验 1 和 2 中的红色或绿色多边形；实验 3 和 4 中的红色和绿色多边形），在情感判断期操纵了需要评估的黑色图形（在实验 1 和 4 中与红色或绿色多边形形态相同；在实验 2 和 3 中与复合图形形态相同）。结果表明，只有在注意选择中涉及的目标形状上才会出现显著的单纯曝光效应，即使参与者能够识别出非目标形状。这表明选择性注意调节了单纯曝光效应。
