Connor Susan M, Wesolowski Kathryn
Rainbow Injury Prevention Center, University Hospitals Rainbow Babies & Children's Hospital, Cleveland, Ohio 44106-6039, USA.
Traffic Inj Prev. 2009 Dec;10(6):546-51. doi: 10.1080/15389580903261105.
This study analyzes posts to online news message boards covering driving under the influence (DUI) enforcement efforts to determine their usefulness for informing traffic safety program planning and public relations efforts aimed at mainstream drinking drivers.
A series of Google searches were conducted using keywords designed to capture news stories regarding impaired driving enforcement efforts. For each search, the first 100 Web pages returned were reviewed and articles were included in analysis if they were from an independent news source and contained user comments. Coders captured data on 28 fields for each post, including tone in relation to enforcement, tone of interpersonal communication with other posters, and expressed feelings regarding drinking and driving.
Fifty-six news articles covering DUI enforcement efforts met study criteria, with 615 posts. The majority of posts (57%) were neutral on DUI enforcement; 24 percent (148) took a negative tone and 19 percent (115) positive. Posts that discussed checkpoints were 2.6 times more likely to take a negative tone toward enforcement than those that did not. Twenty-one percent of anti-enforcement posts challenged the idea that driving after drinking was necessarily dangerous. Of the 321 posts involving direct communication between posters, 67 percent involved disagreement with another post. Profanity or belittling comments appeared in 10 percent of posts.
Public responses to DUI enforcement news articles provide insight into the beliefs and thought processes of those who oppose enforcement efforts or view drinking and driving as no big deal. Primary objections to enforcement focused on civil and personal rights issues, skepticism regarding law enforcement's motives and objectivity, and the belief that drinking driving is not a "real" crime. Online news message boards could be useful in informing campaigns and helping program planners frame media events and press releases to best appeal to the most at-risk segments of the driving public.
本研究分析在线新闻留言板上有关酒驾执法行动的帖子，以确定其对交通安全项目规划及面向主流饮酒驾驶者的公关工作提供信息的有用性。
使用旨在捕捉有关酒驾执法行动新闻报道的关键词进行了一系列谷歌搜索。对于每次搜索，查看返回的前100个网页，若文章来自独立新闻来源且包含用户评论，则将其纳入分析。编码人员为每个帖子记录28个字段的数据，包括与执法相关的语气、与其他发帖者人际交流的语气以及对酒驾表达的感受。
56篇有关酒驾执法行动的新闻文章符合研究标准，包含615个帖子。大多数帖子（57%）对酒驾执法持中立态度；24%（148个）持负面态度，19%（115个）持正面态度。讨论检查点的帖子对执法持负面态度的可能性是未讨论者的2.6倍。21%的反执法帖子质疑酒后驾车必然危险这一观点。在321个涉及发帖者之间直接交流的帖子中，67%涉及与另一个帖子的分歧。10%的帖子出现了亵渎或贬低性评论。
公众对酒驾执法新闻文章的反应有助于深入了解那些反对执法行动或将酒驾视为小事的人的信念和思维过程。对执法的主要反对意见集中在公民权利和个人权利问题、对执法动机和客观性的怀疑以及认为酒驾不是“真正”犯罪的观念。在线新闻留言板有助于为活动提供信息，并帮助项目规划者策划媒体活动和新闻稿，以最大程度地吸引驾车公众中风险最高的群体。
