Attention, temporal predictability, and the time course of context effects in naming performance.

Models of attention and context effects in naming performance should be able to account for the time course of color-word Stroop interference revealed by manipulations of the stimulus onset asynchrony (SOA) between color and word. Prominent models of Stroop task performance (Cohen, Dunbar, & McClelland, 1990; Cohen & Huston, 1994; Phaf, Van der Heijden, & Hudson, 1990) fail to account for the fact that response time (RT) and Stroop interference peak at zero SOA and diminish with word preexposure. The models may be saved by assuming that the time course of interference is determined by a strategic orienting of attention to color onsets when SOA is predictable. To test this temporal predictability hypothesis, SOA was blocked or randomly mixed in Experiment 1. In addition, the time interval between color onsets was randomly variable in Experiment 2. Although RTs were affected, none of the randomization manipulations influenced the typical shape of the time course of Stroop effects. These findings provide evidence against the temporal predictability hypothesis and thereby against prominent models of the Stroop task.