Center for Chronic and Non-communicable Disease Control and Prevention, Chinese Center for Disease Control and Prevention, Beijing, China.
Tob Control. 2010 Apr;19(2):117-24. doi: 10.1136/tc.2009.029868. Epub 2009 Dec 11.
To examine whether levels of, and factors related to, awareness of tobacco advertising and promotion differ across six cities in China.
Data from wave 1 of the International Tobacco Control (ITC) China Survey (April to August 2006) were analysed. The ITC China Survey employed a multistage sampling design in Beijing, Shenyang, Shanghai, Changsha, Guangzhou and Yinchuan. Face-to-face interviews were conducted with a total of 4763 smokers and 1259 non-smokers. Multivariate logistic regression models were used to identify factors associated with awareness of tobacco advertising and promotion.
The overall levels of noticing advertisements varied considerably by city. Cities reporting lower levels of advertising tended to report higher levels of point of sale activity. Noticing tobacco industry promotions was associated with more positive attitudes to tobacco companies.
The awareness of tobacco advertising and promotional activities was not homogeneous across the six Chinese cities, suggesting variations in the tobacco industry's activities and the diversity of implementing a central set of laws to restrict tobacco promotion. This study clearly demonstrates the need to work with the implementation agencies if national laws are to be properly enforced.
研究中国六个城市的烟草广告和促销认知水平及其相关因素是否存在差异。
分析了 2006 年 4 月至 8 月进行的国际烟草控制（ITC）中国调查（ITC China Survey）第一波数据。ITC China Survey 采用多阶段抽样设计，在北京、沈阳、上海、长沙、广州和银川进行。共对 4763 名吸烟者和 1259 名不吸烟者进行了面对面访谈。采用多变量逻辑回归模型确定与烟草广告和促销认知相关的因素。
总体来看，各城市对广告的关注度差异较大。报告广告水平较低的城市往往报告销售点活动水平较高。注意到烟草行业的促销活动与对烟草公司更积极的态度有关。
六个中国城市对烟草广告和促销活动的认知并不一致，这表明烟草行业的活动存在差异，以及实施一套中央限制烟草促销的法律的多样性。这项研究清楚地表明，如果要正确执行国家法律，就必须与实施机构合作。
