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互联网灾难传播:以信息动员为重点。

Disaster communication on the internet: a focus on mobilizing information.

机构信息

School of Journalism and Mass Communications, University of South Carolina, Columbia, South Carolina, USA.

出版信息

J Health Commun. 2009 Dec;14(8):741-55. doi: 10.1080/10810730903295542.

DOI:10.1080/10810730903295542
PMID:20029708
Abstract

While local television news is the most cited source for seeking news and information, many individuals also report finding their news from the Internet. During a disaster, people need access to accurate information and clear, specific instructions to help them act appropriately. Therefore, it is important to assess the volume and scope of emergency information being disseminated on local television news websites. This study analyzed the content of 293 emergency-related stories on 119 local television news websites. Mobilizing information (MI), information found in news that can cue people to act on preexisting attitudes, also was explored. Results showed that emergency information was present on nearly all (96%) of the sites examined. A majority of news stories focused on natural disasters (52%) and most frequently discussed multiple disasters (e.g., hurricanes and pandemics). Mobilizing information was present in fewer than half of the stories (44%); stories were more likely to contain identificational MI than either locational or tactical MI (p < .05). There were also significant differences in type of MI present according to U.S. region. More stories by wire and syndicated services included MI (p < 0.05). Implications for future research on inclusion of MI in general health and emergency stories are discussed.

摘要

虽然本地电视新闻是寻求新闻和信息最常被引用的来源,但许多人也表示从互联网上获取新闻。在灾难期间,人们需要获取准确的信息和清晰、具体的指示,以帮助他们做出适当的反应。因此,评估本地电视新闻网站上传播的紧急信息的数量和范围非常重要。本研究分析了 119 个本地电视新闻网站上 293 个与紧急情况相关的故事的内容。还探讨了动员信息(MI),即在新闻中可以提示人们根据预先存在的态度采取行动的信息。结果表明,几乎所有(96%)被检查的网站都提供了紧急信息。大多数新闻报道集中在自然灾害(52%)上,并且最常讨论多种灾害(例如飓风和大流行病)。不到一半的故事(44%)中存在动员信息;与位置或战术信息相比,故事更有可能包含识别性 MI(p<0.05)。根据美国地区的不同,存在的 MI 类型也存在显著差异。更多的新闻报道来自于新闻专线和联合服务机构(p<0.05)。讨论了在一般健康和紧急新闻故事中包含 MI 的未来研究的意义。

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