Lee Hyunmin, Lee YoungAh, Park Sun-A, Willis Erin, Cameron Glen T
a Department of Communication , Saint Louis University.
Health Commun. 2013;28(8):846-52. doi: 10.1080/10410236.2012.743842. Epub 2013 Jun 25.
While local television news is the number-one source among Americans for health information, little attention has been given to what viewers are actually watching in these newscasts. Toward this end, a content analysis of local television health news stories (n = 416) was conducted, to examine how local health news stories utilize gain and loss message frames, and whether there are differences in story topics, location, length, presence of self-efficacy methods, and conflict, according to the message frames. Results showed that health news stories that dealt with advancements in treatment or philanthropic events were mainly reported using gain frames, while loss frame health news stories most frequently reported on statistics and trends. The majority of the health news stories were less than 30 seconds among all frames, and conflict appeared more often for the loss frames than gain frames. Furthermore, while efficacy information was mostly absent across all types of frames, gain frames were more likely than loss frames to present efficacy methods. Finally, efficacy information appeared most frequently in health-related statistical reports and prevention messages, while discrimination and health-policy stories had the least efficacy information in them.
虽然地方电视新闻是美国人获取健康信息的首要来源，但对于观众在这些新闻节目中实际观看的内容却很少有人关注。为此，对地方电视健康新闻报道（n = 416）进行了内容分析，以研究地方健康新闻报道如何运用得失信息框架，以及根据信息框架，报道主题、地点、时长、自我效能方法的呈现情况和冲突是否存在差异。结果显示，涉及治疗进展或慈善活动的健康新闻报道主要采用收益框架，而损失框架的健康新闻报道最常报道统计数据和趋势。在所有框架中，大多数健康新闻报道时长不到30秒，损失框架出现冲突的频率高于收益框架。此外，虽然在所有类型的框架中大多都没有效能信息，但收益框架比损失框架更有可能呈现效能方法。最后，效能信息在与健康相关的统计报告和预防信息中出现得最为频繁，而歧视和健康政策报道中效能信息最少。
