University of South Carolina, Columbia, 29208, USA.
Inform Health Soc Care. 2011 Jan;36(1):50-61. doi: 10.3109/17538157.2010.505311. Epub 2010 Oct 21.
The Internet plays a crucial role in the communication of health news and information. This study is the first to examine the volume and scope of health coverage on local television news Websites. Mobilising information (MI), information found in news that can cue people to act on pre-existing attitudes, was also explored. Specifically, this study analysed the content of 278 health stories on 79 local television news Websites during September and October 2007. Data revealed that health stories were present on 64% of the sites examined. Only 30%, however, took advantage of the interactive nature of the Internet by linking the reader to other health sites or giving an e-mail address to obtain additional information. Thirty-two percent of the stories contained MI. Of those stories, locational MI (24%) was significantly more likely to be present than tactical (17%) or identificational (14%) (p < 0.05). There were also significant differences between large and small media markets regarding specific health content. Television news Websites produced by large market stations (designated market size (DMA) 1-50) were significantly more likely than very small market stations (DMA 151+) to contain health stories and have a separate health-related Web page.
互联网在健康新闻和信息的传播中起着至关重要的作用。这项研究首次考察了本地电视新闻网站上的健康报道的数量和范围。本研究还探讨了动员信息（MI），即在新闻中发现的可以提示人们对预先存在的态度采取行动的信息。具体来说，本研究分析了 2007 年 9 月至 10 月期间 79 个本地电视新闻网站上 278 个健康故事的内容。数据显示，有 64%的被检查网站上存在健康故事。然而，只有 30%的网站利用了互联网的交互性，将读者链接到其他健康网站或提供电子邮件地址以获取更多信息。32%的故事包含 MI。在这些故事中，位置 MI（24%）比战术 MI（17%）或识别 MI（14%）更有可能出现（p<0.05）。大、小媒体市场之间在特定健康内容方面也存在显著差异。大市场电视台（指定市场规模（DMA）1-50）制作的电视新闻网站比非常小市场电视台（DMA 151+）更有可能包含健康故事和单独的与健康相关的网页。
