Kuechel Marie Czenko
Czenko Kuechel Consulting, Chicago, Illinois, USA.
Facial Plast Surg. 2010 Feb;26(1):3-6. doi: 10.1055/s-0029-1245056. Epub 2010 Jan 21.
In today's market, the aesthetic physician needs to connect with patients using methods that are personal, educational, and that will glean the interest of prospective patients whose attention and dollars are sought by countless facial plastic surgery competitors near and far. Public relations, or reaching your prospective patient without a direct solicitation (advertising) for services, are traditional means that include media relations and charitable and social events. With the added component of social media, today the opportunities to reach out for new patients and garner real results are more varied and more affordable than ever before.
在当今市场中，美容医生需要采用个性化、教育性的方法与患者建立联系，这些方法要能吸引潜在患者的兴趣，因为他们的关注和金钱是远近无数面部整形手术竞争者所觊觎的。公共关系，即不直接招揽（做广告）服务而接触潜在患者，是传统手段，包括媒体关系以及慈善和社交活动。随着社交媒体这一附加元素的加入，如今拓展新患者并取得实际成效的机会比以往任何时候都更多样化且成本更低。
