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为你的业务制定有效的继任计划:我为何要关心?在当今新经济中繁荣发展的七大策略。

Developing an effective succession plan for your practice: why should I care? Seven strategies to prosper in today's new economy.

作者信息

Maley Catherine

机构信息

Cosmetic Image Marketing, Sausalito, California, USA.

出版信息

Facial Plast Surg. 2010 Feb;26(1):21-5. doi: 10.1055/s-0029-1245060. Epub 2010 Jan 21.

Abstract

The recession of 2008-2009 dramatically changed the landscape of the aesthetic enhancement industry. Patients were no longer spending freely on cosmetic procedures as they once were, and aesthetic physicians felt the crunch-some a little and others a lot. This article reviews sound advice and strategies for what an aesthetic physician can do to survive and even flourish in today's new economy.

摘要

2008 - 2009年的经济衰退极大地改变了美容增强行业的格局。患者不再像过去那样随意在美容手术上花钱,美容医生感受到了压力——一些人感受较轻,另一些人感受较重。本文回顾了一些合理的建议和策略,介绍美容医生在当今新经济形势下如何生存甚至蓬勃发展。

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