Chemistry publication - making the revolution.

The advent of the Internet has been the impetus for the Open Access movement, a movement focused on expanding access to information principally by reducing the costs of journals. I argue here that the Open Access movement has had little impact on the chemistry community and has taken our attention away from the real opportunity to revolutionize scientific communication. I propose a plan that both reduces the total cost of publishing chemistry and enriches the literature through incorporation of Open Data. By publishing lots of data, available for ready re-use by all scientists, we can radically change the way science is communicated and ultimately performed.