Colorado School of Public Health, University of Colorado Denver, Aurora, CO, USA.
Am J Public Health. 2010 Apr 1;100 Suppl 1(Suppl 1):S165-710. doi: 10.2105/AJPH.2009.166322. Epub 2010 Feb 10.
We examined the effects of a Spanish-language media campaign on the reach and outcomes of a state-sponsored QuitLine among Latino smokers.
In this quasiexperimental (2-group, pre-post) study, we analyzed data from Colorado QuitLine callers before (April-August 2007) and during (September-November 2007) the media campaign. Call volume, service utilization, and quit rates at 7-month follow-up were compared between Latino (n = 243) and non-Latino (n = 527) callers.
QuitLine calls increased among Latinos during the campaign by 57.6% (1169 vs 1842 in 3-month periods). Compared with precampaign Latino study respondents, Latino respondents during the campaign were significantly younger (younger than 45 years), more often Spanish speaking, uninsured, and less educated. Among Latino enrollees, program completion and nicotine replacement therapy use were similar before and during the campaign, and quit rates during the campaign improved marginally to significantly (7-day abstinence: 29.6% vs 41.0%, P = .07; 6-month abstinence: 9.6% vs 18.8%, P = .04).
A well-designed, statewide Spanish-language media campaign increased QuitLine reach and improved cessation outcomes among a young Latino population of low socioeconomic status. QuitLine-supported cessation can be increased among these smokers.
我们考察了西班牙语媒体宣传活动对西班牙裔吸烟者参与州立戒烟热线的效果和结果的影响。
在这项准实验（2 组，前后）研究中，我们分析了在媒体宣传活动期间（2007 年 9 月至 11 月）和之前（2007 年 4 月至 8 月）向科罗拉多戒烟热线致电者的数据。在 7 个月的随访中，比较了拉丁裔（n = 243）和非拉丁裔（n = 527）来电者的呼叫量、服务利用率和戒烟率。
在宣传活动期间，拉丁裔的戒烟热线呼叫量增加了 57.6%（3 个月内从 1169 次增加到 1842 次）。与宣传活动前的拉丁裔研究受访者相比，宣传活动期间的拉丁裔受访者年龄更小（小于 45 岁）、更常说西班牙语、没有保险和受教育程度较低。在拉丁裔参与者中，在宣传活动前后，计划完成和尼古丁替代疗法的使用相似，而宣传活动期间的戒烟率略有改善，明显提高（7 天 abstinence：29.6%比 41.0%，P =.07；6 个月 abstinence：9.6%比 18.8%，P =.04）。
精心设计的全州西班牙语媒体宣传活动增加了戒烟热线的覆盖范围，并改善了社会经济地位较低的年轻拉丁裔人群的戒烟效果。可以增加这些吸烟者对戒烟热线的支持以达到戒烟的目的。
