Cismaru Magdalena, Deshpande Sameer, Thurmeier Robin, Lavack Anne M, Agrey Noreen
University of Regina, Regina, Saskatchewan, Canada.
Health Mark Q. 2010 Jan;27(1):66-85. doi: 10.1080/07359680903519776.
This article examines health communication campaigns aimed at preventing alcohol consumption among women who are pregnant or attempting to become pregnant. Relevant communication materials were gathered and a qualitative review was conducted. A majority of the campaigns followed the tenets of protection motivation theory by focusing on the threat variables of severity and vulnerability, as well as emphasizing response efficacy. Few campaigns focused on costs or self-efficacy. Future fetal alcohol spectrum disorders prevention initiatives should attempt to reduce perceived costs, as well as include self-efficacy messages in order to increase women's confidence that they can carry out the recommended actions.
本文考察了旨在防止孕妇或备孕女性饮酒的健康宣传活动。收集了相关宣传材料并进行了定性审查。大多数活动遵循保护动机理论的原则，侧重于严重性和易感性等威胁变量，并强调反应效能。很少有活动关注成本或自我效能。未来预防胎儿酒精谱系障碍的举措应试图降低感知成本，并纳入自我效能信息，以增强女性对自己能够采取建议行动的信心。
