Barker Bi-Coastal Health Consultants, Inc., Calabasas, California 91302, USA.
Am J Prev Med. 2010 Mar;38(3 Suppl):S437-46. doi: 10.1016/j.amepre.2009.12.013.
An initial assessment of the National Tobacco Cessation Collaborative's (NTCC) 2005-2007 Consumer Demand Roundtable (CDR) was conducted in 2008 to assess the results and products of CDR, and to offer recommendations to guide ongoing NTCC efforts to expand the demand, reach, and use of effective tobacco-cessation treatments.
The evaluation was a small, retrospective, descriptive study, primarily using in-depth telephone interviews, supplemented by a review of CDR agendas, products, and web-based participant surveys. A sample of 30 tobacco-cessation leaders who had participated in at least one CDR meeting or conference was interviewed in May and June of 2008.
Specific products implemented or influenced by CDR were identified, and organized by its six core strategies. Almost all respondents reported that the CDR was successful in its first goal to generate new ways of thinking about increasing demand for chronically underused evidence-based quit-smoking treatment, providing concrete examples of ways they had infused CDR concepts into the work of their organizations. The development of new products and communication messages suggested some progress in meeting the goal of identifying and catalyzing feasible innovations in treatment design, promotion, research, practice, and policy.
Results suggest that the CDR, conceived as a "think tank" for the tobacco-cessation field, made sizable progress, especially in shifting the field to a new way of thinking. Continued leadership, funding, and proactive, sustained communication are needed to ensure these new innovations are further tested, implemented, and sustained. A longer-term follow-up evaluation to measure this impact is recommended.
2008 年对国家烟草控制合作组织（NTCC）2005-2007 年消费者需求圆桌会议（CDR）进行了初步评估，以评估 CDR 的结果和产品，并提出建议，指导 NTCC 正在进行的努力，以扩大有效的戒烟治疗的需求、覆盖面和使用。
评估是一项小型的、回顾性的、描述性研究，主要使用深入的电话访谈，并辅以对 CDR 议程、产品和基于网络的参与者调查的审查。2008 年 5 月至 6 月，对至少参加过一次 CDR 会议或会议的 30 名戒烟领袖进行了访谈。
确定了由 CDR 实施或影响的具体产品，并按其六个核心战略进行了组织。几乎所有受访者都报告说，CDR 成功地实现了其第一个目标，即产生增加对长期未充分使用的基于证据的戒烟治疗需求的新思维方式，为他们将 CDR 概念融入组织工作的方式提供了具体的例子。新产品和沟通信息的开发表明，在确定和促进治疗设计、推广、研究、实践和政策方面的可行创新方面取得了一些进展。
结果表明，CDR 作为烟草控制领域的“智囊团”，取得了相当大的进展，尤其是在改变该领域的思维方式方面。需要继续提供领导、资金和积极、持续的沟通，以确保这些新的创新得到进一步的测试、实施和维持。建议进行更长期的后续评估，以衡量这种影响。
