Reykjavik University, Ofanleiti 2, 103 Reykjavik, Iceland.
J Appl Behav Anal. 2009 Fall;42(3):741-5. doi: 10.1901/jaba.2009.42-741.
An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.
一项店内实验研究了货架位置(高、中、低)对消费者购买薯片的影响。薯片放在中间货架上与最高的购买率有关。结果证实了商品陈列位置作为消费者购买行为因素的重要性。