College of Nursing and Health Innovation, Arizona State University, 500 N. 3rd Street, Phoenix, AZ 85004, USA.
J Health Commun. 2010 Mar;15(2):114-35. doi: 10.1080/10810730903528017.
Health promotion interventions designed for specific cultural groups often are designed to address cultural values through culturally adapted messages. Recent trends in health promotion incorporate narrative theory, locating culture within the narratives of cultural members, and suggesting that narrative may provide a central, grounded medium for expressing and shaping health behavior. We suggest that culturally grounded narratives are a natural choice for identifying and shaping health messages for specific audiences. A Model of Culture-Centric Narratives in Health Promotion is proposed based on previous persuasion and health promotion research. This model may be used to guide the development and testing of the narrative characteristics and psychosocial mediators of behavior change in a broad range of health interventions. Implications, boundaries, and limitations of the model are discussed.
健康促进干预措施专为特定文化群体设计，通常旨在通过文化适应的信息来解决文化价值观。健康促进的最新趋势融入了叙事理论，将文化定位在文化成员的叙述中，并表明叙事可能为表达和塑造健康行为提供一个中心的、基础的媒介。我们认为，文化基础的叙事是为特定受众识别和塑造健康信息的自然选择。基于以前的说服和健康促进研究，提出了健康促进中以文化为中心的叙事模型。该模型可用于指导广泛的健康干预措施中叙事特征和行为改变的心理社会中介的制定和测试。讨论了该模型的影响、边界和局限性。
