Hinyard Leslie J, Kreuter Matthew W
Health Communication Research Laboratory and Center for Cultural Cancer Communication, School of Public Health, Saint Louis University, St. Louis, MO 63104, USA.
Health Educ Behav. 2007 Oct;34(5):777-92. doi: 10.1177/1090198106291963. Epub 2006 Dec 15.
Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.
叙事是人类互动的基本模式，也是获取知识的一种基本方式。在快速发展的健康传播领域，叙事方法正作为一套有前景的工具崭露头角，用于激发和支持健康行为的改变。本文定义了叙事传播，描述了在健康促进项目中使用它的基本原理，回顾了叙事效果的理论解释以及比较叙事和非叙事说服方法的研究，并对叙事健康传播未来的研究需求提出了建议。
