Department of Psychiatry, Yale University School of Medicine, New Haven, CT 06511, USA.
Ann Behav Med. 2010 Jun;39(3):311-7. doi: 10.1007/s12160-010-9187-3.
The persuasiveness of gain-framed and loss-framed messages for smoking cessation may vary by smokers' characteristics. Preliminary research in non-treatment-seeking smokers has shown that level of nicotine dependence moderates the effects of framed smoking messages on quit intentions and smoking cessation attitudes. Nicotine dependence as a potential moderator of message framing effects on actual smoking outcomes among treatment-seeking smokers remains to be determined.
This secondary analysis of data from a smoking cessation trial (Psychol Addict Behav. 2007; 21: 534-544) examined nicotine dependence as a moderator of message framing effects on smoking cessation success.
Dependence scores were dichotomized into high and low dependence (n = 249).
Among high-dependent smokers, gain-framed messages were associated with higher levels of smoking abstinence both during and post-treatment than loss-framed messages. There was no differential effect of gain- versus loss-framed messages among low-dependent smokers.
These preliminary findings suggest that the effectiveness of message framing interventions for treatment-seeking smokers may vary by smokers' level of nicotine dependence.
对于戒烟来说，基于收益和基于损失的信息的说服力可能因吸烟者的特点而异。在非寻求治疗的吸烟者中进行的初步研究表明，尼古丁依赖程度调节了有框和无框吸烟信息对戒烟意图和戒烟态度的影响。在寻求治疗的吸烟者中，尼古丁依赖是否是信息框架对实际吸烟结果影响的一个潜在调节因素，仍有待确定。
这是对一项戒烟试验（Psychol Addict Behav. 2007; 21: 534-544）数据的二次分析，研究了尼古丁依赖作为信息框架对戒烟成功影响的调节因素。
依赖得分被分为高依赖和低依赖（n = 249）。
在高依赖的吸烟者中，与基于损失的信息相比，基于收益的信息在治疗期间和治疗后都与更高的吸烟戒断率相关。在低依赖的吸烟者中，基于收益和基于损失的信息没有差异。
这些初步发现表明，对于寻求治疗的吸烟者来说，信息框架干预的有效性可能因吸烟者的尼古丁依赖程度而异。
