以获益为框架的信息在鼓励疾病预防行为方面的有效性：所有希望都破灭了吗？
The effectiveness of gain-framed messages for encouraging disease prevention behavior: is all hope lost?
作者信息
Latimer Amy E, Salovey Peter, Rothman Alexander J
机构信息
Queen's University, School of Kinesiology and Health Studies, Kingston, Ontario, Canada.
出版信息
J Health Commun. 2007 Oct-Nov;12(7):645-9. doi: 10.1080/10810730701619695.
PMID:17934941
Abstract
This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.
摘要
本评论是对奥基夫和詹森（2007年/本期）关于鼓励疾病预防行为的收益框架信息和损失框架信息的说服效果的元分析的回应。我们认为，随着提高信息有效性的新方法不断涌现，信息框架的未来前景广阔。
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